Case Study — Global Client Acquisition for a Trade Company

 Client: Trade company (Manager with 4 years’ experience)

Agency: Ayush Digital
Campaign duration: 1 year
Ad spend: Meta (global) ₹60,00,000 | Google (global) ₹1,00,00,000

Executive summary

Ayush Digital ran a 12-month, full-funnel global acquisition program for a trade company whose manager wanted consistent international clients. Using a combined Meta + Google approach (brand awareness → demand capture → conversion), we converted awareness into qualified leads across multiple countries. The campaign blended localized creatives, multi-language landing pages, and aggressive conversion-oriented bidding — producing steady month-on-month growth in inquiries and paid customers.

Bahut badiya result: within one year the client saw clear uplift in global lead volume and better-quality inbound requests — exactly what they wanted: reliable international clients, not just clicks.

Client background & challenge

  • Mid-sized trade company run by a manager with 4 years’ industry experience.

  • Goal: Acquire paying clients from worldwide markets (B2B / B2C mix) and scale business reliably.

  • Constraints: Needed measurable ROI, high-quality leads (not just volume), and cross-border payments/fulfillment considerations.

  • Budgets provided: Meta ₹60L (60 lakh INR), Google ₹1Cr (1 crore INR) over 12 months.

Campaign objectives

  1. Generate qualified global leads (priority markets: specify by client — e.g., UAE, USA, UK, EU, SEA).

  2. Reduce cost per qualified lead month-on-month.

  3. Improve lead→customer conversion by optimizing funnel & follow-up sequences.

  4. Build brand recognition in target markets for long-term sales.

Strategy overview (high level)

  1. Top of funnel (TOF) — Meta (awareness + interest): Global lookalike & interest audiences, short video ads, country/local language creatives to build familiarity and demand.

  2. Mid funnel (MOF) — Retargeting & engagement: Retarget TOF engagers with case study videos, product benefits, and lead magnets (catalogues, sample orders).

  3. Bottom of funnel (BOF) — Google (demand capture): Search campaigns for high-intent queries, Performance Max for cross-channel capture, Display remarketing for cart/quote abandoners.

  4. Conversion & nurture: Dedicated country/language landing pages, WhatsApp + email automation, sales enablement (scripts for manager), and CRM tracking.

  5. Measurement: Server-side conversion tracking + UTM taxonomy + offline conversion imports to measure true ROAS.

Tactical execution — what we actually did

Meta (₹60L)

  • Campaigns: Brand videos (TOF), lead-form campaigns (MOF), dynamic product/offer ads (BOF) for remarketing.

  • Audiences: 3× lookalikes from best customers, layered interest audiences per region, custom audiences from website & engaged video viewers.

  • Creative: Short 15–30s vertical videos, carousel product packs, localized copy (English + market language when needed). A/B test: 3 headlines × 2 CTA styles × 2 thumbnail variants.

  • Optimization: Daily budget reallocation to top performing countries & creatives, weekly creative refresh to avoid ad fatigue.

Google (₹1Cr)

  • Campaigns: Search (brand & non-brand), Performance Max for multi-channel reach, Display remarketing, and Shopping/Discovery where product catalog allowed.

  • Bidding: Smart bidding (maximize conversions → target CPA) and manual bidding for strategic high-value keywords.

  • Assets: Localized landing pages per major market, structured form fields to capture qualifying info (company size, monthly order value).

  • Tracking: Offline conversion upload from CRM to attribute closed deals.

Funnel & Sales Alignment

  • Landing pages: Fast, localized, clear next step (request quote / sample).

  • Follow-up: WhatsApp + email drip for all leads; SLA: initial contact within 12–24 hours (script + product sheets provided to manager).

  • Qualification: Sales team used qualifying questions added to forms to reduce unqualified leads.

Optimization & learning cycles

  • Weekly performance reviews: shift budget between Meta & Google per market performance.

  • Creative refresh every 10–14 days on Meta to reduce CPM inflation.

  • Geo-scaling: cut spend in markets with high CPL and scale in markets with lower CPA and higher lifetime value.

  • CRO: reduced friction on forms (fewer fields), added trust signals (certificates, client logos) — improved landing CVR.

Results (how to present — use real numbers; below are example metrics and a guide to compute ROI)

Important: You told me budgets and that the client “got more clients” over 1 year. I do not have the exact numeric outcomes from you (lead counts, closed deals, avg deal value). Below I show (A) the fields you should fill with real data for a portfolio-ready case study, and (B) an example with plausible sample numbers so you can see how to format results.

A.you can showcase it

(use this as a template; do not publish unless you replace with actual numbers.)

  • Total ad spend: ₹1,60,00,000

  • Total leads (year): 4,000

  • Qualified leads: 1,200

  • Closed deals: 240

  • Avg order value: ₹1,20,000

  • Revenue (from those deals): 240 × ₹1,20,000 = ₹2,88,00,000

  • CPL: ₹1,60,00,000 ÷ 4,000 = ₹4,000

  • CAC: ₹1,60,00,000 ÷ 240 = ₹66,667

  • ROAS: ₹2,88,00,000 ÷ ₹1,60,00,000 = 1.8× (or 180% return)

This example shows a healthy revenue outcome if average order value is high. If AOV is lower, ROAS will change — always plug real AOV & closed deals.

Quote / Testimonial (sample)

“Working with Ayush Digital transformed how we approach international clients. The leads are better quality, and our manager now spends time closing, not chasing cold contacts.” — Manager, Trade Company

(Replace with the client’s actual quote for credibility.)

Key takeaways & recommendations

  1. Blend awareness + intent channels. Meta creates demand; Google captures it — both are needed for global B2B/B2C trade.

  2. Localize everything. Country-specific creatives and landing pages give better CVR.

  3. Measure offline conversions. Import closed deals into the ad platform to optimize for real revenue, not just form fills.

  4. Prioritize follow-up speed. Quick WhatsApp response times increased close rates significantly.

  5. Scale where unit economics are strong. Move budget into markets with lower CAC and higher AOV.

  6. Keep creative fresh. Video + product demo content drives better engagement on Meta.


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