Google Warns Against Relying On SEO Audit Tool
What’s the story? Google has said: “Hey — you shouldn’t just rely on SEO audit tool scores.” These tools give you a number or grade for your website’s “health” from an SEO/technical perspective, but Google says there’s a lot more behind that number. Search Engine Journal Why should we care? Because: Lots of businesses and people use automated tools that spit out a score like “85 / 100” and then think “Cool — I’m good.” But Google says that those scores often miss the context of your website — how it’s built, what it’s used for, how its users behave. Tools may flag things that are perfectly normal for your site. Search Engine Journal If you trust the number alone, you might waste time fixing things that don’t matter much — or worse: ignore things that do matter. The three-step framework Google recommends Google’s technical SEO expert (Martin Splitt) laid out a simple approach: Search Engine Journal +1 Inspect with tools and guidelines: Use automated tools...