Ayush Digital — SEO Case Study

 Project type: Local B2B / Service website (owner confidential)

Duration: 6 months
Primary goal: Scale organic traffic & leads without paid ads
Secondary goal: Fix technical problems & increase conversion quality

Executive summary (one-liner)

Ayush Digital executed a six-month, full-funnel SEO program — technical clean-up + intent-led content + local linkbuilding + CRO — resulting in a ~305% increase in organic sessions and ~6x growth in high-intent keywords (fictional, anonymized).

Starting point (Month 0 baseline)

  • Organic sessions / month: 3,800

  • Search impressions / month: 60,000

  • Keywords ranking in Top 10: 10

  • Keywords ranking in Top 3: 2

  • Monthly organic leads: 6

  • Mobile LCP (approx): 5.8 s

Strategy (what Ayush Digital actually did)

  1. Week 0 — Deep audit

    • Full crawl (indexation, canonical issues), GA4 + Search Console setup, content mapping.

  2. Weeks 1–4 — Technical fixes

    • Image compression, critical CSS, lazy-loading, cache rules, HTTP/2 advice, sitemap & robots fixes, canonicalization, 301 cleanup.

    • Implemented structured data: LocalBusiness, Breadcrumbs, FAQ schema.

  3. Weeks 3–10 — On-page & content

    • Rewrote 12 title/meta pairs, improved H1/H2 hierarchy, consolidated 18 thin pages into 6 pillar pages.

    • Produced 12 long-form posts (900–1,600 words) aimed at informational intent and featured-snippet targets.

  4. Months 2–6 — Local & Off-page

    • Verified/cleaned NAP across directories, built 25+ contextual links via guest posts, partnerships, and local community mentions.

  5. Months 3–6 — CRO

    • Simplified contact form (3 fields), added clear CTAs, trust badges, and 2 A/B headline tests.

  6. Ongoing — Monitoring

    • Weekly rank + GSC check; monthly report with actionable fixes; iterative content updates.

Month-by-month detailed results (fictional numbers you can show publicly)

Month (0 → 6)Organic SessionsImpressionsKeywords Top-10Keywords Top-3Organic LeadsConversion Rate (leads ÷ sessions)Mobile LCP (s)
Month 0 — Baseline3,80060,00010260.158%5.80
Month 14,79875,59515380.167%4.86
Month 26,05895,244215110.182%4.07
Month 37,650120,000317150.196%3.41
Month 49,659151,1914512200.207%2.85
Month 512,196190,4886518270.221%2.39
Month 6 — End15,400240,0009428360.234%2.00

Headline outcomes (6 months):

  • Organic sessions: 3,800 → 15,400 (+305%)

  • Search impressions: 60k → 240k (+300%)

  • Keywords in Top 10: 10 → 94

  • Keywords in Top 3: 2 → 28

  • Organic leads: 6 → 36 (+500%)

  • Mobile LCP improved 5.8s → 2.0s

What moved the needle (analysis)

  • Technical foundation first: fixing LCP, crawl/index problems unlocked immediate visibility gains for revamped pages.

  • Intent-mapped content: focusing blog and pillar content on problem→solution→CTA funnel pushed informational users to service pages.

  • Local focus: geo-landing pages + citation cleanup drove local transactional queries.

  • Targeted linkbuilding: 25 contextual links in months 2–4 gave authority to money pages without huge cost.

  • Small CRO wins: tiny form + trust elements increased lead quality; most of the lead increase was volume-driven, but CRO cut friction.

Realistic caveats (tell it like it is)

  • Time to scale: significant ranking moves typically appear after 8–12 weeks for many keywords; compounding effect accelerated in months 3–6 here.

  • Attribution noise: some traffic may be seasonal or brand-driven; always check assisted conversions in GA4.

  • Quality over vanity metrics: impressions can balloon quickly; conversion and lead quality must be tracked to justify long-term SEO investment.

Reproducible action checklist (copy into your SOP)

  1. Run a 7-day technical triage (crawl, GSC errors, sitemaps).

  2. Fix high-impact performance issues: compress images, enable caching, reduce JS blocking.

  3. Map 10 priority keywords to pages (3 transactional, 7 informational).

  4. Create 1 pillar page + 4 supporting blogs per core topic.

  5. Build 10 contextual links in months 2–3 from local/industry partners.

  6. Add FAQ schema + review schema to money pages.

  7. Simplify contact form to 3 fields; add 3 trust signals.

  8. Weekly rank/traffic checks + monthly report with 3 action items.

Suggested visuals for your portfolio post

  • Line chart: Organic sessions (month 0 → month 6).

  • Bar chart: Keywords in Top-10 (start vs end).

  • Table: Month-by-month KPIs (use the table above).

  • Before/after screenshot mock of Search Console (anonymized).

  • One-page PDF summary with bullet results + CTA.



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